Ducati History

Ducati is an Italian motorcycle manufacturer that has produced some of the most iconic and high-performance motorcycles for over 90 years. The company was founded in 1926 by Antonio Cavalieri Ducati and his three sons, Adriano, Marcello and Bruno. Initially the company's name was Società Scientifica Radio Brevetti Ducati and it specialized in the manufacture of electronic components.

During World War II, Ducati's production shifted to military equipment, including radio transmitters and generators. But after the war, the company began producing motorcycles, starting with the Cucciolo, a motorized bicycle that became very popular in Italy. In 1954 the Brand produced its first complete motorcycle, the Ducati 98cc.

During the 1950s and 1960s Ducati became the leading manufacturer of racing motorcycles, winning numerous Grand Prix races and World Championships. The company's success on the track translated into increased sales and popularity among motorcycle enthusiasts worldwide.

In 1971, Ducati was acquired by the Italian state-owned Instituto per la Ricostruzione Industriale (IRI), which helped the company modernize its production facilities and expand its product line. During this time, Ducati introduced several iconic motorcycles, including the 750 GT, 900 SuperSport and the legendary 916.

In 1996, Texas Pacific Group acquired Ducati from IRI, and the company went through further modernization and expansion, including the opening of a new factory in Thailand to produce cheaper models for the Asian market. In 2006, Ducati was sold to Audi, a subsidiary of the Volkswagen Group, which continues to invest in the brand and expand its product range.

Today, Ducati is recognized as one of the world's leading motorcycle manufacturers, producing high-performance motorcycles known for engineering excellence, striking design and cutting-edge technology. The company's product line includes a growing line of electric bikes as well as a range of sport, touring and adventure motorcycles. With a rich history and commitment to innovation, the Brand remains a beloved and iconic brand among motorcycle enthusiasts worldwide.

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